Through the looking glass: the wonderful world of widgets

I was playing around with Sproutbuilder which is a really cool TTW WYSIWYG widget authoring tool. Now that's pretty cool, but it opened my eyes to a bunch of other synergistic tools, like gigya, which is something called a "widget network". Presumably this means "widget distribution network". Anyway, it appears that this is the tip of the iceberg.

You may wonder, what is so interesting about widgets? Constrained space design! Being efficient with the pixels you get is a kinda cool problem.

1 comment:

Joseph Mucha said...

Widgets are great because they are interactive, able to mashup services and display rich content. This enhances the experience users have with the brand content. Static banner advertisements are a thing of the past and users need to be engaged.